A ten-week rotational internship across Shopper Marketing, Category Management, and Strategic Sales. Researched, analyzed, pitched, and created — including directing and editing a newsletter video for the brand. All under one of the most recognizable names in CPG.
Tropicana Brands Group
Shopper Marketing
Researched Gen Z and young millennial buying behavior and trend forecasting to develop original campus activation concepts for Tropicana Pure Premium. Built creative mockups in Canva, Photoshop, and InDesign — then presented directly to the shopper and brand teams.
National Sales Meeting 2025, Intern Video
Directed and edited a vlog-style video for Tropicana's internal intern newsletter, capturing the experience of the internship program from the inside. Handled everything from shooting to post-production, delivering a polished, personality-driven piece for a real internal audience at a major CPG brand.